Durathon steam irons
Ironing Out the Details
Awards
GOOD Design Award
Our Approach
brand strategy
research
product design
engineering
Hamilton Beach had plenty of irons in the fire, but the crowded marketplace wasn’t taking enough notice. Working closely with the Hamilton Beach team, CHOi’s designers created the Durathon family of irons that received a GOOD Design Award and establish Hamilton Beach as the market leader. With attention to design details, ergonomics and the development of a uniquely shaped nonstick soleplate that is ten times more durable than traditional nonstick, you can’t go wrong with a Durathon iron at your side. It simply outperforms and outlasts most irons on the market.