Our Approach

research

product design 

3D modeling

Engineering

The oral care industry is increasingly moving towards smart, responsive solutions for daily brushing. Our goal with GUM was simple: create a toothbrush that provides a powerful clean that's still gentle on the gums. The solution was a brush that utilizes GUM's gum health expertise, supported by thoughtful details like a brush sensitivity sensor that alerts the user when they're brushing too hard.

ULTRA SLIM TAPERED BRISTLES

GUM’s uniquely soft, tapered bristles help eliminate plaque gently and efficiently.

SENSITIVE MODE

GUM Powercare includes a sensitive mode which to encourage even gentler brushing.

COMPACT CHARGING BASE

A slim, custom charging base keeps the toothbrush charged and ready, while an LED readout indicates when charging is complete.