Drive Digital Torque Wrench

Our Approach

brand strategy

product design

Brownline Metal Works came to CHOi to collaborate on a design for their newly patented electronic torque sensing mechanism. They had the technology, but needed to package it in a way that would showcase the precision and ruggedness that it was engineered for. Brownline required a tool that could survive in a shop environment while maintaining the sleek and elegant aesthetic that would allow it to compete in the growing marketplace of digital torque wrenches.